A Rotary For The 21st Century

Did you grow up with a rotary telephone? Whether you entered adolescence with a candlestick phone or your own personal cell, you surely know what we are talking about. The phone with the finger dial is such a ubiquitous image, everyone has seen one in the movies if not in person. If you are new to the world of luxury watches however, you might not recognize the brand Rotary Watches Ltd. Let us tell you that you should.

Predating the traditional rotary phone by at least 10 years, Rotary Watches was founded in the late 19th century in La Chaux-de-Fonds, Switzerland. After tapping into a lucrative market in Great Britain, Rotary became the official watchmaker for the British Army in 1940. Today the brand is still wildly popular and has since permanently relocated its head office to the United Kingdom.

We have dozens of new Rotary models waiting for you at The Watchery. If what you seek lies between modern style and a classic lineage, the Rotary Evolution TZ3 is absolutely perfect. Unlike other mens watches, the Evolution series features a dependable textured rubber strap but with a rose gold case and hands, removing any doubt of the a reputable designer behind the watch.

Keep It Simple and Stylish with Lacoste

When you hear the name "Lacoste," you likely think of premium footwear, eyeglasses, and those iconic tennis shirts. Their dedication to fine apparel spills into the world of luxury watches as well, as their sleek timepieces make a perfect complement to their trademark clothing.

The Tokyo model reflects Lacoste's stylish simplicity and is available in models for both men and women. With a durable silicone strap, this water and scratch-resistant watch features an understated clock design and the iconic alligator logo that marks all of Lacoste's high-end products. If you seek something a little less sporty, the Biarritz women's watch boasts a stainless steel case and bracelet with the same 30-meter water resistance as the Tokyo.

From t-shirts to shoes, the Lacoste brand has become famous for providing apparel that is just as attractive and functional in the gym as it is at a big night out at a restaurant or club. Their line of luxury watches are no exception. Lacoste watches help you look good no matter where you are without breaking the bank. Our selection of Lacoste watches are available at great discounts, but we have a limited supply. Act fast if you want to wear these one-of-a-kind timepieces!

Browse Our New Arrivals for the Best Brand Names

At The Watchery, we are dedicated to more than just providing you with great prices on top-of-the-line luxury watches. In an industry that is always innovating, we understand the importance of keeping current. That is why our "New Arrivals" section is always loaded with some of the best brand name watches in the business.

One quick look at our new arrivals and you will likely be entranced by the shine of the industry-leading brands we carry. Among our many alluring new arrivals is the Invicta DNA watch, which marries Invicta's classic, durable construction with a modern brown camouflage clock design. We just received an assortment of Phillipe Starck men's and women's watches, which boast a sporty, contemporary visual style to complement your outerwear. If it is vintage style you seek, our new arrivals include the Swiss Legend Legato Cirque men's watch, an eye-grabbing and dynamic timepiece.

These quality watches are just a few examples of the great brand name watches that are constantly being added to our new arrivals section. And even though The Watchery offers some of the latest and greatest luxury watches in the industry, we are happy to offer discounts as deep as 90% on all of our unforgettable products.

Save Big on Timeless Movado Watches

With a rich history of quality watches dating back to 1881, Swiss brand Movado is one of the most unique and experienced watch manufacturers in the industry. Their products effortlessly blend a timeless, understated design, while remaining eye-grabbing enough for the average watch enthusiast.

What began as a small business started by 19-year-old entrepreneur Achilles Ditesheim evolved into a worldwide operation that creates some of the finest luxury watches around. Take one glance at our wide assortment of Movado watches and you will see a signature simplistic clock design wrapped in elegant wristbands made of the finest materials. Perhaps the ultimate example of this unique brand name watch is the Movado Museum, a consistent top-seller that boasts a stainless steel wristband with gold accents. Those looking for a more modern variation on the classic Movado men's watch design can check out the Fiero watch, which wraps the time-tested Movado design around a more contemporary shell, which will complement any kind of attire. Movado also manufactures some great women's watches that reinvent their subtle, artistic look.

Even for a brand that boasts such high class as Movado, the Watchery is still happy to provide huge discounts on our products. With great deals all throughout our selection, you will find some Movado watches for half the price of retail. Looking great has never cost less.

Fashionable Men Leap Into 2012 With Accessories. Top Among Them? Designer Watches.

Mall favorite department store, Nordstrom, today announced that they have seen a noticeable increase of sales in the men's department, particularly for men's accessories--most significantly designer men's watches. Indeed, in the face of economic doom and gloom, men are returning to retail and increasingly buying accessories such as designer watches by the likes of Invicta, Swiss Legend, Movado and more. The current prediction is that demand for men's accessories including men's watches, cuff links and belts, is likely to reach a 20-year high in the first quarter of 2012.

Watches and accessories are popular purchases amongst men and women alike because they can lend a different flair to a simple look, such as a basic jeans and tee ensemble, or add a touch of individuality to standard corporate America attire. Today, many clothing designers are jumping on the bandwagon with a collection of designer watches, brand watches and luxury watches in an attempt to tap into this market. As a result, many designer brands have seen a major increase in demand for accessories including watches, sunglasses and jewelry. Traditionally the domain of women, the men's accessory market--particularly designer men's watches--is now experiencing a boom.

The Watchery carries a wide variety of discount designer watches that allows consumers to purchase at far below the department store retail price tag.

This Just In: Latest Designer Watch Arrivals

We just got the best Valentine's Day present ever, here at The Watchery--a delivery of incredible new designer watch arrivals. Thanks to the new arrival of designer watches and luxury watches, we have even more inventory going up on the site today, which we will offer you at extraordinary discounts of up to 90% off recommended retail price.

Our new watch arrivals include men's watches, women's watches and an array of styles from our most popular lines, including Invicta, Movado, Swiss Legend, Stuhrling, Lucien Piccard, UBoat and more. What's more, they may be designer watches... But at The Watchery they are also discounted watches!

What's even better is that we the new delivery included an extensive array of mens luxury watches and luxury brand watches, which we know our customers love and demand. So much so, it's often hard to keep up with our supply!

So shop our new arrivals and watches on sale now... while stocks last.

In the spotlight: UBoat Watches

U-Boat by Italo Fontana is a manufacturer of luxury watches, which are handcrafted in Italy. Founded in 1942, UBoat watches were originally made for U-boat officers and Italian Air Force pilots and were intended to be easy to read but hard to destroy. Hence the name. The designs were kept in the family for over 60 years. It was not until 2000 that Italo Fontana decided to use the original designs to create contemporary timepieces and luxury watches.

Today, there are six main collections of U-Boat luxury watches, which include the three most popular:

• The Limited collections (units limited to anywhere from 1001 to just 30.)
• The 18k Gold collection
• The 'U-Boat Flightdeck' collection

UBoat has grown in popularity with men who love the look and feel of a millitary-aesthetic for their watch.

The 'U-Boat Flightdeck' collection is easily the most well-known of the U-Boat luxury watches. This bold chronograph comes in a variety of face colors and bezel materials. There are also options with the band materials and colors. Each is oversized and bold with large numerals on the face. They also use a special hook-latching mechanism connected to the stem. The final collection is the 'Thousands of Feet' series. These have a uniquely shaped case and also come in a variety of materials. The man who is adventurous will love the look of any of these luxury watches, as they make a very bold statement.

We carry almost 500 types of UBoat watches at The Watchery, all at impressive discounts.

The Watchery Watch News: LVMH Announce 23% Increase in Watch Sales

We have been hearing, here at The Watchery, about the enormous increase in sales of Swiss watches last year. Yesterday, LVMH who owns Tag Heuer watches, among others, announced their sales rose by a staggering 23% in 2011. Apparently, this is due to a massive increase in demand for Swiss watches in the Asian markets. Growth is especially strong in China and South Korea. During 2011, Tag Heuer unveiled their groundbreaking, state-of-the-art watches, Mikrograph 100 and Mikrotimer Flying 1000. Both men's watches were built in-house and utilized the unprecedented Calibre 1887 automatic movement.

Meanwhile, the Swiss Watch Industry made an announcement on their website this week that shipments of Swiss Made watches rose from 16.2 billion francs in 2010 to 19.3 billion francs ($21.1 billion) in 2011. What's more, in December alone, exports of Swiss watches increased by 21%.

Again, the Swiss Watch council is crediting the boom in Asian demand, with China becoming the third largest market for watch exports. Meanwhile, the US (which is the second largest market for Swiss watches) experienced an 18% growth in sales.

It is expected that Swiss-watch exports will rise further throughout 2012, though it is projected it will be at a “single-digit” pace, according to Jean-Daniel Pasche, the head of the trade group.

How to Choose a Man's Watch

The best men's watches are not necessarily the ones from the most expensive watch brands on the market. Though a watch is often an investment, it does have to suit your budget. Your new men's watch should also look good on you and fit your personality.

How do you select the best watch for you? We have written up our list of some of the best ways to choose. Here, our advice on choosing a men's watch.

• When it comes to mens' watches, one of the most universal types is the chronograph style. They can be worn by anyone because it doesn't matter what they are worn with--they always say 'cool and casual' or 'sporty.'

• When selecting a watch you also have to consider your build and a watch-face size that suits you.

• Leather v. plastic v. metal? Most people can carry each of these bracelet types well but you need to get the appearance right for your look. For example, you wouldn't want to sport the plastic rubber band for a formal affair.

At The Watchery we have a diverse selection of men's watches at significantly reduced prices. From domestic brands such as Activa and Invicta to luxury Swiss watches by Tag Heuer and Breitling. You will undoubtedly find the right men's watch for you at The Watchery.

Girard-Perregaux Vintage 1945 Off-Centered Hour And Minute Watch Announced For SIHH 2008

A new model will join Girard-Perregaux's iconic Vintage 1945 watch
collection. The Girard-Perregaux Vintage 1945 Off-Centered Hour and
Minute watch will feature a 36 X 37mm case in 18K white or rose gold, a
curved sapphire crystal, and an alligator strap with a matching gold
folding clasp.

The watch is distinguished by a hand-crafted
"grand feu" enamel dial whose creation involves the meticulous firing
of multiple layers of powdered enamel atop a plate. The classical dial,
complete with enameled red and black roman and arabic figures, is
contrasted by blued steel leaf-shaped hands.

This
Girard-Perregaux watch is animated by a Girard-Perregaux GP01900
caliber movement. Manufactured by Girard-Perregaux, this
automatic-winding mechanism offers a sub seconds and date display, as
well as a power reserve indicator. The power reserve of the movement
is approximately 45 hours, when fully wound.