Artya Creates "Son of a Gun" for Ultimate Watch Protection Action

Watch companies go to unrepresented lengths to provide watches with ultimate protection, such as utilizing scratch resistant sapphire crystal to protect the dial, using materials such as titanium & forged steel to provide the ultimate resilience and corrosion resistance, using gaskets and screw-in case back to provide water resistance, crafting tourbillons to protect the watch from forces of gravity and utilizing alloy components and cages crafted from highly conductive materials to protect the watch movement from magnetic field.

However Artya has decided on more direct  approach to watch protection with the "Son of a Gun" timepiece.  Weapon enthusiasts will undoubtedly find this watch shooting to the top of their "must have" list.  Merging weapons and horology is a unique idea, although not so far removed as to make the entire concept astounding, after all shooting and hitting a target is all about precision and perfect timing.
  The watch bezel and dial  resemble a target with carved notches at the 12, 9, 6 and 3 'o' clock position. The dial is comprised of six 6mm bullets, which the designer connected using copper wire in a dynamite formation with more copper wire running along the skeletonized ultra sharp watch hands.  My suggestion - don't try bring this watch on a plane- you might have some explaining to do.
The dial of the "Son of a Gun" is protected by high quality sapphire crystal with a water resistance of 50 meters. A sapphire crystal case back reveals the rotor balanced by the backs of 38 mm bullets. I got to say this is one cool watch. 
If you want a unique timepiece you've always got Artya.

Geneva Time Exhibition 2011

Starting a day earlier then the SIHH is the Geneva Time Exhibition catering to mostly smaller innovative watch companies.

60 watch brands will be displaying their newest designs including technological advancements, unique creations and exceptional craftsmanship. Watch lovers, private collectors, and watch dealers will head to the Geneva Time Exhibition.

In addition, there will be quite a competition in place, the GTE SUPERWATCH 2011 Award. The award will be bestowed on an independent watch which displays a extreme technical innovation and craftsmanship, a time telling application quite unique to the watch making world, and supreme creativity. I am sure a intriguing take on a complication may be a plus. Six independent judges will award a single watch, and the prize... a free spot at GTE 2012 plus media coverage in Plaza Watch Magazines. A number of my favorite brands are exhibitors:

Alain Silberstein, the creator of fun colorful watches with iconic bold colored hands , will be displaying his latest works of art.

Some of the other participating brands include, Artya, Clerc, Delance, HD3, RGM Watch Company, Catena, Drakkar, Catorex, Bulova, B.R.M and Quinting - the makers of the first and unique transparent watch in the world (its components crafted from finely cut sapphire crystal).

The exhibition will last only a couple of days, but the lingering effects on all participating watch brands will last much much longer.