The Watchery Profile: Movado watches

Movado is a Swiss luxury watch company that was founded in 1881 in La Chaux-de-Fonds, Switzerland by Achilles Ditesheim. However, in 1983 the company was purchased by American arts enthusiast, Gedalio Grinberg.

Movado watches are renowned and recognized for the Museum® dial, which is featured on every watch and is characterized by an embellishment at 12 o'clock. Today, the now 125-year-old Movado Group, Inc. designs, manufactures, and distributes premium designer watches and luxury watches for nine esteemed watch brands: Movado, Ebel, Concord, ESQ by Movado, Coach, Hugo Boss, Lacoste,Juicy Couture and Tommy Hilfiger watches worldwide. Movado's flagship brand, features a number of collections with most watches having a recommended retail price (RRP) of between $500 to $2,995 U.S.

As a long-established brand of luxury watches, Movado watches boast a number of celebrity fans, including John Stamos, Blair Underwood, Joel McHale, James Franco, Kerry Washington, and Derek Jeter.

At The Watchery we carry Movado watches at up to 50% off the recommended retail prices. We have an exclusive selection of Movado watches for men and women, that feature both classic and modern Movado silhouettes.

Concord C2 Chronograph. Concord's Coolest Collection Yet.

Concord, owned by Movado Group, has finally found the balance between over-the-top futuristic watches and plain boring outdated watches with its brand new new C2 collection.  Don't get me wrong, I think Concord Delirium's, Saratoga's and La Scala's  definitely had a place in the 20th century, but style's change and the world moves on.  On the flip side I think the C1 models ,such as the highly publicized Concord C1 QuantumGravity Tourbillon Watch (see inset left below), born from the new improved Concord Company was a daring adventurous leap from the super slim seriously elegant Deliriums and such. The C1's are bold rugged powerful timepieces built to impress; however, due to the large merging sub dials, the dial seems a bit cluttered and difficult to read.

C1 QuantumGravity Tourbillon

  However looking at the C2, I feel the C2 is definitely a leap in the right direction. Concord has softened the C2 making the lines slightly more fluid and shrinking the sub dials, thus increasing the readability of the dial while maintaining the bold presence of the timepiece without being too overbearing.  The use of a matt black finish adds an elegant simplicity while exuding a sense of powerful resilience.  The entire look of the 43 mm black PVD-treated stainless steel watch whispers unhindered speed and powerful precision.  An ETA 2894-2 automatic mechanical movement powers the watch.  An alluring  red-accented black vulcanized rubber strap promises extreme comfort as it is attached directly to the watch case without the use of lugs or pins.  A folding clasp crafted from black PVD-treated stainless steel securely fastens the Concord C2 to the wrist.  In addition C2 is proudly emblazoned on the case back in no uncertain terms.

Concord has balanced this watch very well. I have a feeling the C2 Chronograph will do very well. Looking forward to see this watch on the market costing $6,500 for the black PVD case and a bit under $6,000 for the stainless steel case. This watch is less expensive than its forerunner - the C1 Collection.