Sports Watches and the Olympics

It's hard to believe four years have passed since the last summer Olympics, but here we are again. Or at least we'll be there soon --on July 27 to be more precise. With an interest in the Olympics comes an interest in sports. Naturally an interest in sports leads to sports watches. Whether people are looking for a durable sports watch to wear while jogging or they just prefer the cool, stylish look of an aviation watch, the watch market will see a bit of a surge in sports watch collections across the board.

Omega is the official brand of the London Olympics and they have a limited edition watch to commemorate the occasion too, the Omega Seamaster 1948 Co-Axial London 2012. But Omega won't be the only brand people are interested in. Depending on one's budget and tastes, consumers will flock to other brands who have made a name for themselves in the sporting world, such as Citizen, Seiko, Tag Heuer, and Breitling --if you prefer aviation timepieces. The diversity of sports and the Olympics parallels the diversity of luxury sports timepieces and the market has a watch to appease all our needs. From hot pink digital watches for teenage girls to more sophisticated divers' watches, consider adding a sports watch to your casual collection from The Watchery. With great deals and discounts, find that perfect luxury watch.

Omega Unveils Seamaster 1948 Co Axiel "London 2012" Limited Edition

To Commemorate Omega's 80th year of Olympic timekeeping come summer 2012, Omega unveils the Omega Seamaster 1948 Co- Axiel "London 2012" Limited Edition, exactly the year to the date before the opening ceremony of the London 2012 Olympics. London 2012 will mark the 25th time Omega is named the Official Olympic Timekeeper. Omega's first Olympic timekeeping year was back in Los Angeles 1932. Omega kept time using its chronographs and stop-watches developed by its subsidiary Lemania. Omega's use of its 1948 Seamaster to commemorate the Olympic London 2012 is by know means a coincidence: 1948 marked  the debut of the Seamaster and it the last time London hosted the Olympics. Thus it stand to reason this watch will only be available in limited edition of 1,948 pieces.

Seamaster Professional 300m Vancouver 2010 Olympics Watch

In 2012 the demand for timekeeping precision is even greater with Omega's increasing ability to mark the time in smaller and smaller increments. In addition, Omega is responsible for compiling the data and statistics of the games and the hiring of expert data processing professionals. The highly efficient time keeping techniques of Omega has come a long way from the 1948 Olympics when Omega introduced the  "Magic Eye" - a photo finish camera Omega pioneered for sports. 

No sign of the London 2012 Olympics mark the dial of the Omega Seamaster 1948 Co Axiel "London 2012" , as in previous years-see inset, which may disappoint some who were expecting to see Olympic Colored  Numbers and the interlocking Olympic circles.  However, as you can see the Olympic London 2012 logo is emblazoned on the case back on a yellow gold disc looking very much like an Olympic gold medal.  The watch itself is the picture of elegance - a fine commemoration piece rather than a rugged portrayal of sports.

  Within its 39mm polished and brushed stainless steel case, is an Omega Caliber 2202 with a Co- Axiel escapement (now a mainstay on all new Omega timepieces) on three levels and a free sprung-balance.  The movement of the timepiece has undergone rigorous testing and consequently awarded the title of chronometer.  A polished stainless steel bezel frames a opaline silver dial marked by a white gold vintage Omega logo, and a small seconds dial at the 6 'o'clock position bringing a touch of blue to its face .  Four white gold bold Arabic Numerals mark the 3, 6, 9 & 12 dial positions while slender hour indicators mark the rest.  Polished Stainless Steel Lugs hold a leather strap in place, which closes via a vintage polished stainless buckle. 

This latest edition to Omega's longstanding and historic contribution to the Olympic Games is a fine example of the brevity of  timekeeping tradition without being blinded by ribbons and frills.

Vancouver 2010 Winter Olympics Omega Time

Vancouver Winter Olympics 2010 have begun: the scrape of steel on ice, the cold sharp air surrounding Olympians striving to be the best, to outrun the competition and go home with the gold. Being precisely fast, utilizing technique, stamina, muscle and something beyond that- an awe inspiring focus and energy stemming as much from the mind as the body, making champions. Often times, split seconds differentiate a gold from a silver; a moment undetected by the naked eye or the common watch, but precisely recorded by the Olympic Timekeeping abilities of Omega.
Omega is the Official Timekeepers at the Olympic Games and has been since Los Angeles 1932 Olympic Games and the 1936 Olympic Winter Games in Garmisch-Partenkirchen, Germany, when a single Omega technician came to the games hauling 27 stopwatches. In the intervening years , from then till now, Omega's expertise in Olympic timekeeping has increased dramatically. At this years Vancouver 2010 Winter Olympic games, Omega has 220 timekeeping professionals and engineers as well as 290 volunteers from the area. 250 tons of timekeeping equipment, on venue results and TV services culminating in the largest timekeeping effort in the history of winter sports.In commemoration of the Vancouver Olympics, Omega unveiled a Seamaster Professional 300m Vancouver 2010 Olympics Watch- limited edition of 2010 pieces. The bezel is red, the color of Canada's Maple leaf - the center of its flag. Aside from the looks, the timepiece is a certified chronometer , Caliber Omega 2500, equipped with Omega's renowned co-axial escapement technology. The watch sports a Helium escape valve and screw in crown which equips it for deep sea diving. The interior of the domed sapphire crystal is treated with anti-reflective, and coupled with the lume coated hand and hour markers ensure optimal readability even in environments of low visibility.

So, if by chance, you furrow your brow and wonder if in fact the American Bobsleigh Team was driving a more furious race than the Canadian Team, rest assured Omega has your back ,with its timekeeping excellence, and may the best man win.