Jaeger Le-Coultre Raises Funds for Heart Center in Sudan

At the 68th Venice International Film Festival running from August 31st to September 10th, 2011, JaegerLeCoultre ,who has been sponsoring the festival for the last seven years and supplying Jaeger- LeCoulture finest glamor to the stars, has decided to use this opportunity to support a worthy cause.  On September 1st, on the 2nd night of the festival Jaeger-LeCoultre held an exclusive event: "Reverso for Emergency, Jaeger-LeCoultre Helps the Salam Center".

Just as there are ten glittering nights of the 68th Venice International Film Festival, Jaeger-LeCoultre ,with support of celebrities, will finance ten operations at the Salam Center.  The Salam Center was established in 2007 by Emergency Association in Khartoum, Sudan and specializes in children and adults suffering from heart disease.  The center provides these procedures free of charge to patients who otherwise would have no means of paying for their medical treatment. 

In honor of this worthy cause, Jaeger-LeCoultre unveiled a Reverso featuring a red heart as if drawn by the hand of a happy child. The Reverso design is turning 80 this year.  First developed in 1931 at the fervent request of British Officers in India who enjoyed a hearty game of polo but feared damage to the crystal of their timepiece.

As the story is told:

Cesar de Trey, an influential businessman, who was a close associate of Jacques-David LeCoultre visited friends in India.
A polo player approached him, "Sir, I challenge you to create a timepiece that can survive a game of polo with its crystal intact."

This challenge founded the legend of the Reverso. A Patent for Reverso was filed on March 4, 1931: A watch capable of sliding in its base and of turning completely on its axis to turn the crystal inward.

59% off Jaeger-LeCoultre Joaillerie Ladies' Manual Wind Watch

Jaeger-LeCoultre Reverso Joaillerie Ladies' Manual Wind Watch 18K Yellow Gold Mother-of-Pearl Diamond Dial Diamond Bezel Diamond Bracelet Q2671301

Now Only $29,995

Give your beloved something she will surely cherish. Give her a Jaeger-LeCoultre Reverso Joaillerie Watch. For a limited time only, this watch will be available at a mind blowing 59% off the list price costing you only $29,995. That is a savings of $42,605. The watch and bracelet is crafted from vibrant 18k yellow gold, which glitters with hand selected diamonds. A rich blue sapphire cabochon is set atop the crown. A hand wound mechanical movement ensures an incredibly slim 8mm case.

The watch may be protected by simply swiveling the entire watch face around revealing an attractive dial back sparkling with geometrically placed diamonds. The reversing of the dial face, stems from practical necessity rather than aesthetics.

In 1931, British Officers who were stationed in Colonial India would play polo in their spare time. However more often then not the crystal of the wrist watches would get damaged during the game.
Cesar de Trey, an influential businessman, who was a close associate of Jacques-David LeCoultre visited friends in India.
A polo player approached him, "Sir, I challenge you to create a timepiece that can survive a game of polo with its crystal intact."

This challenge founded the legend of the Reverso. A Patent for Reverso was filed on March 4, 1931: A watch capable of sliding in its base and of turning completely on its axis to turn the crystal inward.

The price of the the Jaeger-LeCoultre Joaillerie Ladies' Watch is so low. Don't let this opportunity pass you buy.

If your loved one is enamored by the color purple then this gorgeous Reverso Duetto Womens's Manual Watch 18K White Gold Silver Dial with Blue Diamonds on Purple Leather Strap may be the watch to quicken her heart.
At 60% off the list price, the watch dreams are made of may b soon become a vivid realty. Purchase this watch for $38,540.00 from THE WATCHERY and know you have made the right choice. You simply cannot go wrong.

All the watches at THE WATCHERY are 100% genuine name brand watches with serial numbers.

Jaeger-LeCoultre Reverso slides into the future.

"Necessity is the mother of invention," as the old saying goes, spurred the creation of Jaeger-LeCoultre Reverso. Antoine LeCoultre opened his Le Sentier workshops in 1833 creating innovative timepieces, but it was the Reverso that became quite a legend.

Jaeger-LeCoultre Reverso Duetto Womens's Manual Watch 18K White Gold Silver Dial with Blue Diamonds on Purple Leather Strap Q2663407




In 1931, British Officers who were stationed in Colonial India would play polo in their spare time. However more often then not the crystal of the wrist watches would get damaged during the game.
Cesar de Trey, an influential businessman, who was a close associate of Jacques-David LeCoultre visited friends in India.
A polo player approached him, "Sir, I challenge you to create a timepiece that can survive a game of polo with its crystal intact."

This challenge founded the legend of the Reverso. A Patent for Reverso was filed on March 4, 1931: A watch capable of sliding in its base and of turning completely on its axis to turn the crystal inward.

Since 1931 the Reverso has been redesigned in many styles to compliment the styles of that era. The Reverso Squadro , a square watch distinguishable from its original rectangular counterpart, is a modern version of the original with a distinctive sporty edge. The Squadro is a powerful impressionable watch collection built to house movements to the highest level of precision and technical perfection. All the mechanical caliber Squadros feature a rotor mounted on ceramic balls as opposed to the typical stainless steel balls. The ceramic balls require little maintenance and lubrication. The latest Reverso Squadro Watches include Reverso Squadro World Chronograph and Reverso Squadro Hometime.


The Reverso Squadro World Chronograph is the first squadro crafted from high-tech titanium. The Watch displays hours, minutes, seconds, large date and chronograph on the front dial and universal or world time display on the back dial. Self-winding Calibre 753 comprises of 366 parts, 39 jewels and beats at 28,800 vibrations per hour. The World Time is displayed on the Reverse via a disc that depicts the name of the major world cities in each of the world's time zones. The disc turns inside a 24 hour ring. This spectacular and highly functional time-piece is limited to 1,500 pieces.

Jaeger LeCoultre Reverso exquisite and legendary innovative timepieces are available for half the price at The Watchery. Although the Reverso was created in 1931, its functionality has not wavered, making the Jaeger LeCoultre one of the most sought after watch collections. Search the Watchery and find the Reverso that is right for you.