A Jump Start on Fall

It's the middle of August and it is doubtful that many people have fall fashions on their mind. Or maybe they do because they're so tired of wearing shorts and sweating excessively when just walking down the block. Although we can't jump ahead in time and enjoy cooler weather already, we can at least prepare with a few shopping purchases. If you head into clothing stores, you'll already see fall attire and accessories lined up along the racks.

So what can we expect this fall? For once, not brown, orange, and dark red. Well, those colors will always be around in the autumn, but you will also notice a lot of white white, plum, and bright red. These seemingly odd color choices are riding the coattails of the intense colors of spring and summer.

Here at The Watchery you can already enjoy discounts on some hot, new watches for the fall. If you're looking to match the fall colors, try the Swiss Precimax Luxe for women. The stark white bracelet with a luminous mother of pearl face and touches of gold on the dial and hands will blend in perfectly. Prefer bright red to white? Men can check out the Swiss Legend Neptune watch. With both a red face and strap, the watch is hard to miss.

And of course if following fall fashions exactly isn't your style, there are still hundreds of luxury timepieces, from Breitling to U-Boat, to match accordingly with your fall attire staples.

Grovana: For the Swiss Purist

There are watch aficionados and then there are watch aficionados. What's the difference? The latter refuses to purchase watches that are not 100% designed and manufactured in Switzerland. There is a reason why Swiss watches are regarded so highly: because time and time again (no pun intended), they have proven their worth with precision watches, utilizing the best technology and the finest materials.

Here at The Watchery we are proud to add another Swiss manufacturer to our stunning collection of timepieces: Grovana. Best of all, these beautiful Swiss-made watches can be purchased for a fraction of the price. Many are very affordable to the average consumer, many for as little as $200. But don't let our discount be of discouragement. You can expect quality timepieces that are sure to impress in both their looks and their performance. Many in our collection are suitable for professional attire and are sure to create some buzz around the office.

Find comfortable genuine leather straps, beautiful gold tone casings and hand indicators, and a wide range of dial colors. There is easily a watch to fit the personality and style of every man. Save up to 55% or more on Swiss precision and elegance here at The Watchery.

Rigorous Criteria for Fleurier Quality Label

Just recently the Fleurier Quality Foundation announced a fifth quality mark in order for timepieces to be stamped with the official Fleurier seal. Unfamiliar with the other four existing requirements or what exactly the seal means? The seal has been used for nearly a decade now and it is one of the most rigid certifications for Swiss watches. The current criteria are as follows:

• Precision, measured by the COSC --the Swiss Official Chronometer Testing Institute. 
• Durability and reliability, measured by Chronofiable tests. 
• Precision when worn, tested by a 24-hour test on a Fleuritest simulator developed by the Foundation.
• Technical and aesthetic quality which correspond to the requirements of the haute horlogerie. 

In other words, it's not easy for watches to receive the seal. The new criterion requests that the timepieces be 100% manufactured in Switzerland, which makes sense considering it is a seal of Swiss approval. The new requirement is proof, "all the operations – the development, manufacture, assembly, and control of the watch head and its components, have been carried out in Switzerland, with the exception of non-tooled materials."


The new criterion is probably the easiest to achieve compared to the others. Currently the seal has been stamped on the likes of Chopard and Vaucher. It's no easy feat, but it's one that every Swiss watchmaker desires. 

Awesome Savings on Azzaro: Shop Now For up To 65% Off!

We are holding an awesome sale on all Azzaro luxury watches. Find great savings of up to 65% on all Azzuro pieces and help as make room for the new Azzuro collections with bigger and better savings. Go now and take a look at the selection of men's and women's watches Azzaro has to offer. Azzaro watches are designed in the purest Swiss Watch-making tradition; with a blend of charm and seduction. The watches recapture the spirit of Loris Azzaro, for whom audacity had to go hand in hand with precision.  Choose from popular styles like the men's unique Legend collection or the women's elegant Sparkle collection. These classic timepieces are sure to turn more than a few heads.

Shop now at The Watchery for the best in luxury time pieces we guarantee our customers the best quality watches from famous names like Invicta, Jaques Lemans and Lucien Piccard all at prices that fit your budget. Find savings of up to 90% as well as free shipping to ensure the lowest discounted price.

The Watchery home of the best luxury watches at the lowest discounted prices. 

The Watchery Swiss Watch Aficionado: Shop Here For The Best Savings On Swiss Made Masterpieces.

Here at The Watchery this week it’s a battle for the best of the best. Swiss made Vs Swiss made. Choose from our selection of top shelf Swiss designer watches like  Patek Philippe, Omega, Tag Heuer and world renowned Swiss Legend at great unbeatable prices. View our collection of exceptional quality watches at extraordinarily discounted prices, some tagged with savings as high as %75 off for all our loyal watch lovers. Swiss watches are known and loved in the watch industry for the intricate style and swift precision of their time pieces and continue to be the top contenders in the industry. With a great selection of brands to choose from you can’t go wrong with Swiss made when it comes to a luxury time piece.

Already own a Swiss made time piece, choose from any one of our other famous designer watch brands like Bulova, Seiko and Evisu all at unbeatable prices with free shipping to ensure best possible pricing. Luxurious and chic, fun and funky we have it here for you here at The Watchery where our customers shop in confidence that they will find what they need.

As Economy is Busting Swiss Watch Industry is Booming.

As the economy is slowly going down, the Swiss watch industry is on the up and up. This year at the Baseworld Watch and Jewelry fair, marking its 40^th Anniversary, it was reported that last year alone (2011) exports for the Swiss watch industry were up nearly 20%. This proves a luxury watch is still a great gift to give as well as receive. Here at The Watchery we carry a large selection of Swiss luxury watches for men and women varying in styles and colors all with great unbeatable prices. Also take advantage of our Swiss Legend promotion, all Swiss Legend watches on sale with 80% off or more offer ends Friday.

If a Swiss watch is not what you are looking for we hold a number of luxury watches in a variety of name brands like Tag Heuer, Armani, Invicta to ensure our customers can shop with confidence that they will find what they need. You can never loose with luxury.

Breitling Watches: Did You Know?

Breitling is a luxury brand of Swiss watches headquartered in Grenchen, Canton of Solothurn. Since 2000, Breitling has distinguished itself by offering Certified Chronometers in all models since 2000. Breitling is most well-known for three models of watches: Diving (SuperOcean), Aviation (Navitimer), and Luxury (Breitling for Bentley). Breitling watches' signature styling includes polished metallic bracelets and cases, as well as large watch faces, automatic winding.

Breitling watches have long been associated with the worlds of sports and fast cars. In the case of Breitling, the affiliation is a natural one. Both brands share a passion for fine mechanisms, prestige and performance. Both brands are also known for excellence. As such, the Breitling for Bentley was an instantaneous success and a world-renowned endorsement of the brands' pursuit of power and luxury. The most expensive model at $175,000, is the Breitling for Bentley Mulliner Tourbillon, which features a platinum case.

Breitling watches carry a huge amount of prestige. As such, they hold a number of celebrity clientele, including: Brad Pitt, Bruce Willis, Harrison Ford, John Travolta, Leondardo DiCaprio and Tom Cruise.

Breitling is a very popular line of watches at The Watchery and we carry an array of watches by the fashionable and popular Swiss watch brand. What's more, we sell them at up to 40% off retail price.

The Watchery Watch News: LVMH Announce 23% Increase in Watch Sales

We have been hearing, here at The Watchery, about the enormous increase in sales of Swiss watches last year. Yesterday, LVMH who owns Tag Heuer watches, among others, announced their sales rose by a staggering 23% in 2011. Apparently, this is due to a massive increase in demand for Swiss watches in the Asian markets. Growth is especially strong in China and South Korea. During 2011, Tag Heuer unveiled their groundbreaking, state-of-the-art watches, Mikrograph 100 and Mikrotimer Flying 1000. Both men's watches were built in-house and utilized the unprecedented Calibre 1887 automatic movement.

Meanwhile, the Swiss Watch Industry made an announcement on their website this week that shipments of Swiss Made watches rose from 16.2 billion francs in 2010 to 19.3 billion francs ($21.1 billion) in 2011. What's more, in December alone, exports of Swiss watches increased by 21%.

Again, the Swiss Watch council is crediting the boom in Asian demand, with China becoming the third largest market for watch exports. Meanwhile, the US (which is the second largest market for Swiss watches) experienced an 18% growth in sales.

It is expected that Swiss-watch exports will rise further throughout 2012, though it is projected it will be at a “single-digit” pace, according to Jean-Daniel Pasche, the head of the trade group.

The Watchery News: Roberto Cavalli to Unveil New Watches

Here at The Watchery we know our avid watch collectors love to stay abreast of watch news and new releases in the watch industry. So we were excited when we heard last week that Roberto Cavalli had announced that they are the latest in fashion design houses to collaborate on a watch collection of luxury watches for men and women. In the case of Cavalli, it has been confirmed that the partnership has been formed with luxury Swiss watchmakers, Franck Muller Group.

In an industry where design house-watch collaborations are rife, it is no surprise that Roberto Cavalli is the next to take this step. Other design houses who have sidestepped into a line of watches include Fendi, Gucci, Calvin Klein, Chanel, and Louis Vuitton.

Roberto Cavalli is a famous and sought after Italian fashion label, with a large celebrity following. No word yet, however, on who will be the face promoting Roberto Cavalli timepieces. The collection of mens watches and women's watches is scheduled to be unveiled towards the end of the year.

In an interview with WWD upon announcement, Cavalli said 'I have always been very impressed by the craftsmanship, the quality, the innovation, the style and the creativity of the Franck Muller Group. These are characteristics that have allowed the brand to distinguish itself in the watch-making sector.'

'Our two worlds have a lot in common, and as a great watch collector I find that just like an evening gown, a watch tells and defines exactly the character and the state of mind of who wears it.'

Cavalli says that the covetable watches will cost from $1,600 to $7,600. The line will therefore include entry-level timepieces up to more luxurious items.

Luxury watches and Top of The Line Cars: A marriage made in heaven

There has been an age-old relationship between luxury watches and cars. They both strive for perfection. Lovers of one tend to be fans of the other, and of course there are similarities in their construction, too. A watch movement, is, for example, akin to a car's engine; the watch case to a chassis. In addition, both watches and cars are judges not just on their design but also their performance. What's more, many watches have see-through backs which is probably for the same reason that so too do Ferrari's V8s and Lamorghini's V10s, whose engines are proudly visible just behind the cockpit.

Both the watch and car industries have long recognized this very connection between performance cars and mechanical watches. So much so, that the two have often partnered in a number of ways in order to capitalize on it.

Many of our favorite luxury watch and Swiss watch manufacturers have teamed up with luxury car manufacturers. Some of our favorites? Breitling and Bentley, Tag Heuer and Porsche, Tag Heuer and Mercedes, Pannerai and Ferarri.... There is a timeless partnership between Swiss Watches and luxury cars. Long may it continue.

The Watchery Reports: The Swiss watch industry is increasingly defying the economic climate

The Watchery is thrilled to report that the Swiss watch industry has recently seen a huge increase in sales with consumers looking to invest in quality items.

Sales of Swiss watches have bucked the trend in the luxury goods market, with more timepieces than ever before being bought.

While other areas of manufacturing in Switzerland have been experiencing difficult times, the Financial Times reported that the watch sector has been seeing booming sales, with sales of watches such as Tag Heuer, Rolex and Breitling all seeing strong increases in their sales.

In total, the number of items sold across these ranges rose by 16 per cent year-on-year to November 2011.


The Watchery carries many Swiss-made watches and sells them at discounted prices to their loyal consumer-base.