Thursday, March 15, 2012

News from Baselworld: Luxury Watch Manufacturers Targeting Female Market

The watch market has traditionally been dominated by watches for men, particularly in the luxury watch sector. However, one trend has been noticeable at this year's Baselworld: an increasing number of luxury watch manufacturers in the $21 billion Swiss watchmaking industry designing exciting and intricate watches for women.

Indeed, Swiss luxury watchmakers are finally understanding that women are far more likely to buy multiple designer watches and luxury watches than men as fashions and needs change. Luxury brand watchmaker, Tag Heuer, for example, stated this week that they want to increase the proportion of its sales of women's watches up to 40% (from 30%).

At The Watchery, we carry a vast selection of luxury watches and designer watches for both men and women. Our extensive selection of designer watches includes best-selling brands such as Movado watches, Swiss Legend, Stuhrling, Lucien Piccard, Uboat and more. What's more, during our St. Patrick's Day Sales Event, we have cut the prices on our luxury watches by up to 91% off recommended retail pricing making now the time to save on your luxury watch purchases.

No comments: