The Watchery is dedicated to bringing you the latest designer watches news, as well as the best deals on luxury watches and designer watches. So we were hot on the heels of yesterday's Swatch watch press conference.
On Thursday, Swatch CEO, Nick Hayek, held a press conference to announce the designer watch brand's annual growth (sales are up by double digits in just the first two months of 2012). At the event, Hayek and his exec team all wore and promoted the latest Swatch watch--a bright green watch bearing the word "Occupy" along the strap in this Spring's hottest watch color: orange. Meanwhile, the face states: “your wrist.” This is what Hayek calls a “positive provocation.” This is an interesting move for the top-selling designer watch manufacturer. Though the Swatch label has long held strong pop-culture ties to its time, which has helped them stay relevant.
Swatch is the world's largest watch manufacturing company, producing watches for brands such as Tissot, Longines and Omega, as well as Swatch watches. They are by far one of the most popular designer watches and luxury watch manufacturers in the world.
We don't yet know if the Occupy Swatch watches will be put into mass production--they are currently manufactured in a limited-edition supply. However, Swatch watches produce many fabulous designer watches and we carry many of them over at The Watchery alongside plenty of other discount watches.