Last week at Baselworld, luxury watches brand, Tag Heuer, accounted their new spokesperson: Model-turned-actress Cameron Diaz. Diaz will represent the designer watch manufacturer's new Lady Luck collection. Tag Heuer names Diaz a “Beautiful Rebel,” for the steel and diamond Link Lady watch.
The copy for the designer watches ad discusses the brand’s new ambassador: “Cameron Diaz doesn’t play it safe. This risk-taking quality makes her the perfect fit with the Swiss Avant-Garde brand. TAG Heuer’s daring time-keeping devices challenge every principle in watch-making; Ms. Diaz’s unorthodox body of work challenges every principle in the making of a star. Cameron Diaz is dangerously more than just a sexy blonde.”
Diaz joins other ambassadors for the luxury watch brand, which have included Leonardo DiCaprio and Tiger Woods.
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