Artya Creates "Son of a Gun" for Ultimate Watch Protection Action

Watch companies go to unrepresented lengths to provide watches with ultimate protection, such as utilizing scratch resistant sapphire crystal to protect the dial, using materials such as titanium & forged steel to provide the ultimate resilience and corrosion resistance, using gaskets and screw-in case back to provide water resistance, crafting tourbillons to protect the watch from forces of gravity and utilizing alloy components and cages crafted from highly conductive materials to protect the watch movement from magnetic field.

However Artya has decided on more direct  approach to watch protection with the "Son of a Gun" timepiece.  Weapon enthusiasts will undoubtedly find this watch shooting to the top of their "must have" list.  Merging weapons and horology is a unique idea, although not so far removed as to make the entire concept astounding, after all shooting and hitting a target is all about precision and perfect timing.
  The watch bezel and dial  resemble a target with carved notches at the 12, 9, 6 and 3 'o' clock position. The dial is comprised of six 6mm bullets, which the designer connected using copper wire in a dynamite formation with more copper wire running along the skeletonized ultra sharp watch hands.  My suggestion - don't try bring this watch on a plane- you might have some explaining to do.
The dial of the "Son of a Gun" is protected by high quality sapphire crystal with a water resistance of 50 meters. A sapphire crystal case back reveals the rotor balanced by the backs of 38 mm bullets. I got to say this is one cool watch. 
If you want a unique timepiece you've always got Artya.

GLAM ROCK Rocks Around Your Wrist

Women's Miami- The Watchery Price: $560 (60% off)

The dazzling colorful lifestyle of Miami Beach inspired  Enrico Margaritelli and Isabella Maujean to create a brand new Watch company fusing Miami life,  French glamor and style and excellent quality Swiss Made Movements. The result is Glam Rock, a watch company that simply gets noticed.

One can recognize a Glam Rock Watch by its bold bezel punctuated by four screws. Glam Rock is famous for its amazing stylistic versatility.  If one tires of the bezel color or it simply clashes with an outfit, there is no need to go out and buy a new watch, simply remove the four screws situated on the bezel above and below the dial, and replace the bezel with a Glam Rock bezel in the color of your choice.  By doing this you can change the entire look of the watch. Your friends will wonder how many watches you own, and when you tell them about Glam Rock's bezel changing scheme, your friends will absolutely love the idea and want a Glam Rock Watch.

Since there are so many colors and styles to choose from, there is no worry that your friend will have the exact same watch as you - unless of course you want her too.  (friends forever - you know what I mean) . In addition, Glam Rock has introduced an exciting new click system which allows for the removal of the bezel with a quick click.  Glam Rock watches seem to have quiver with intense energy and a demand for life.  One of the most popular Glam Rock Collection is the Miami Collection, which has hundreds of vibrant colors.  To order your Glam Rock today visit THE WATCHERY for outstanding deals on a watch you will wear.

Concord C2 Chronograph. Concord's Coolest Collection Yet.

Concord, owned by Movado Group, has finally found the balance between over-the-top futuristic watches and plain boring outdated watches with its brand new new C2 collection.  Don't get me wrong, I think Concord Delirium's, Saratoga's and La Scala's  definitely had a place in the 20th century, but style's change and the world moves on.  On the flip side I think the C1 models ,such as the highly publicized Concord C1 QuantumGravity Tourbillon Watch (see inset left below), born from the new improved Concord Company was a daring adventurous leap from the super slim seriously elegant Deliriums and such. The C1's are bold rugged powerful timepieces built to impress; however, due to the large merging sub dials, the dial seems a bit cluttered and difficult to read.

C1 QuantumGravity Tourbillon

  However looking at the C2, I feel the C2 is definitely a leap in the right direction. Concord has softened the C2 making the lines slightly more fluid and shrinking the sub dials, thus increasing the readability of the dial while maintaining the bold presence of the timepiece without being too overbearing.  The use of a matt black finish adds an elegant simplicity while exuding a sense of powerful resilience.  The entire look of the 43 mm black PVD-treated stainless steel watch whispers unhindered speed and powerful precision.  An ETA 2894-2 automatic mechanical movement powers the watch.  An alluring  red-accented black vulcanized rubber strap promises extreme comfort as it is attached directly to the watch case without the use of lugs or pins.  A folding clasp crafted from black PVD-treated stainless steel securely fastens the Concord C2 to the wrist.  In addition C2 is proudly emblazoned on the case back in no uncertain terms.

Concord has balanced this watch very well. I have a feeling the C2 Chronograph will do very well. Looking forward to see this watch on the market costing $6,500 for the black PVD case and a bit under $6,000 for the stainless steel case. This watch is less expensive than its forerunner - the C1 Collection.

Hublot Oceanographic 4000 for Only Watch 2011

Back in April I blogged about Hublot's Diver watch, which could accompany a diver down 4000m - if a diver could in fact dive to that depth.   In reality a diver cannot . Hublot made this watch as a symbolic gesture to push the limits of rationality and endurance.  One thing is for certain, if the Hublot Oceanographic watch is unwittingly dropped over the side of a ship, it will merrily keep on ticking ,surrounded by inquisitive fish, on the ocean floor since the Hublot Oceanographic can endure the pressure and resist water at a depth of 4000m.   Hublot spent 18 months of intense research and development to create a watch with this type of water resistance and pressure endurance.
The model depicted above is based on the original Diver's Watch and is Hublot's contribution to the Only Watch Auction 2011, to raise charity for the awareness and research of Duchenne Muscular Dystrophy.
For a watch to be presented by a company for the Only Watch Auction it must be either the first watch of a limited edition, or a completely unique model.

Hublot's Oceanographic 4000 timepiece is unique in that it is the very first watch crafted from ultra-technical carbon fiber. The watches colors - bright red with white accents- represent the colors of Monaco's flag. The signature "King Power" 48mm case and bezel is crafted from an attractive and powerful Matt Carbon Fiber.  The Matt Black dial sports bold red  indexes treated with white SuperLuminova, which enables clear dial readout in murky or dark conditions. The dial is protected by Scratch Resistant Sapphire crystal. The watch is powered with precision by HUB1401 automatic movement comprised of 180 components and 23 jewels with a 42 hour power reserve.  The red stitched alligator strap on black rubber accentuates the red on the dial and is affixed to the wrist via a black PVD titanium ardillon buckle. bright red strap complements the red on the

Looking Back at The Concept Watch with No Face

Looking very much like a time portal, the M60M has no watch dial to speak of .  All the time display is in the bezel. This awesome concept designed by Roger Kellenberger in 2007 brought the quest for an uncluttered dial to a whole new level.  I wonder what Nathan George Horwitt, creator of the Movado Museum Watch would think of that.  If you are a stickler for punctuality this watch may not be for you, since the steel and rubber M60M only displays time in full hours and full quarter of an hour.  No seconds and no minutes.  So I bet you are wondering where the movement is located.  Well there is only one place it can be located and that is in the bezel. The hour and quarter of an hour markings are fixed on the bezel and a single rotating marker indicates the time.  The watch is precise, to the quarter of an hour. The strap is also pretty cool with a unique closing system which springs open with a touch of a button.  Roger Kellenberger gave no prospective date the watch will be available for purchase, and still four years down the line the M60M still has not made its debut, maybe he is a bit ahead of time since this watch would look great with those intergalactic space suits.

Iconic Watch Designer Gerald Genta has died

 Gerald Genta, iconic watch designer has died.

Although I never had the privilege to meet him, his exceptional watch designs, such as the Audemars Piguet Royal Oak Timepiece, became the standard to which I base timeless watch design.  In the past I have written numerous blogs about Gerald Genta, as he was one of the first watch makers whose genius caught my attention.   The Horological World will sorely miss one of the greatest watch designers of our time. I would like to extend sincere condolences to his family and friends.  May he Rest in Peace.

In his memory I present links to my Blogs about Gerald Genta and his work.

• The Genius of Gerald Genta: The man and the Company

• Gerald Genta Ladies Tourbillon

• Audemar Piguet Royal Oak and Royal Oak Offshore

• Jumping Hours and Retrograde Luxury Watch Time Displays.

• Feast your eyes on the Gérald Genta Octo Place de l’Etoile

• Baselworld 2010 Sneak Peak - Bvlgari for Gerald Genta

Icelandic Watch Company Pays Tribute to its Volcano

JS Watch Co. located in Reykjavik Iceland incorporates its ancient heritage into every timepiece.  Established in 2005 by four passionate watch collectors, JS Watch Co. first collection sprang to life.  The journey to create the first Icelandic Watch Company Collection was preceded by formulation of ideas, collection designs and the strive to create a watch of exceptional quality, which will become heirlooms for the next generations.  This perfection in craftsmanship, designed and assembled by hand in Iceland using only the highest quality Swiss movements and European materials,   has paid off and JS Watch Co has gained global admiration.
JS Watch Co. newest watch model pays tribute to the explosive and quite disruptive (if you recall the cloud of ash saga disrupting air travel in 2010) Eyjafjallajokull. JS Watch Co. introduces The Frisland goð Timepiece sporting a dial created using the ashes from the Eyjafjallajökull eruption.  Fixing volcanic ash on the dial requires some creativity in technique. A clear color is applied to the galvanic black dial, after which volcanic ash is sprinkled onto the clear color whilst it is still wet.  The color and ash is then dried and polished.  The polishing process is undertaken with great care to ensure the texture and properties of the ash prevail. Bold white indexes and a 12 and 6 as well as a bright red “goð” are applied to the dial.  The word “goð” is a reference to history of the People of Icelandic and their smooth conversion to Christianity in 1000 AD.  This was in part to the incredible impression ,the eruptions and rumblings of the earth spewing lava and spurting fiery hot molten rock, had on their decision.


Romain Jerome also paid tribute to Eyjafjallajokul, in its DNA collection. 

The Frisland goð Timepiece is an automatic mechanical timepiece powered by a "Execution Top" movement with a 38 hour power reserve.  The watch is equipped with a shock protection Incabloc, which is a trade name for a spring-loaded mounting system for the jewel bearings which support the balance wheel.  This system protects the wheel's pivots from harm if the watch is subjected to sudden sharp movements. The 42mm case is crafted from German grade stainless steel 316L.  The dial is protected by scratch resistant Sapphire Crystal.  Sapphire Crystal covers the case back enabling one to view the intricate workings of the movement. The Rhodium plated hands are covered with luminescent material for time display in dim conditions. The Alligator or Ostrich and Calf Skin strap is closed by a JS Watch co. Reykjavik buckle or optional deployment clasp.

It seems JS Watch Co has taken great strides in ensuring optimum quality, while infusing its collections with a taste of Icelandic Heritage. 

Corum's Admiral's Cup Seafender 48 Deep Dive to 1000 Feet

Corum adds a watch to the long list of diver's watches which can dive far deeper than man can venture beneath the ocean.  However, venture or not, the new Corum's Admiral Cup Seafender 48 Deep Dive is a impressive Diver's watch equipped with all the necessary diving functions.
  In all serious diving watches I always look for a Helium Valve.  In this case the Corum has one.  A helium valve is crucial in scuba diving scenarios. A helium valve enables divers who operate at great depths and spend prolonged hours under extreme pressure breathing a mix like trimix containing gases such as helium (tiny molecules) or hydrogen (smallest molecules found in nature) to release the helium molecules that have worked their way through the o-rings or other seals. The helium and hydrogen molecules cause no damage when the watch is at great depths under pressure but as soon as the diver resurfaces, a pressure difference occurs between the trapped gas(es) inside the watch case and the surrounding air. This can cause the crystal to pop off damaging the watch thus the helium valve is a crucial edition to diving watches enabling the diver to release the gas build up and restore equilibrium.

Other properties of the Corum Admiral's Cup Seafender 48 deep Dive which makes it a hard core Diver's Watch.  The watch adheres to the strict ISO 6425  guidelines relating to Diver's Watches, which is defined as: "A watch designed to withstand diving in water at depths of at least 100 m and possessing a system to control the time"
The testing of Diving Watches occurs in still water under 125% of rated water pressure.  In other words, a watch claiming a 200 meter water resistance rating has been tested in still water at a depth of 250 meters.
Diving watches are tested in static or still water under 125% of the rated (water)pressure, thus a watch with a 200 meter rating will be water resistant if it is stationary and under 250 meters of static water.
Corum has met the criteria by crafting the watch with a Grade 5 titanium case.  Grade 5 titanium is considered an alloy as it consists of 6% aluminum, 4% vanadium, 0.25% iron, 0.2%  Oxygen and the remaining percentage titanium.  Titanium Grade 5 is utilized extensively in Aerospace, Medical, Marine, and Chemical Processing as it is stronger than commercially pure titanium while maintaining its stiffness and thermal properties. Titanium Grade 5 is heat treatable, strong & corrosion resistance.
Corum has crafted the 48mm case with a thickness of 18.9mm and a screw down crown. An automatic Caliber CO947 with a power reserve of 42 hours is a certified Chronometer as certified by the COSC.

Nautical Flags fly just below the unidirectional rotating bezel- a signature of all Admiral Cup Corum Watches.  Another crucial aspect of a Diver's Watch is the readout in murky conditions.  Depending on the version, this watch is available in two, the hands and hour markers are coated in either highly luminescent bi-light orange coating (watch image above) or black superluminova.  The dial read out is clear as a result of the bold markings.  Central hours and minutes as well as a small seconds at the 9'o'clock and day and date at the 3 'o'clock provide crucial time tracking. 
The Corum Admiral's Cup Seafender 48 Deep Dive is available in two versions, the first which I have described above in bright orange is available in a limited edition of 200 and a PVD blackened version with a Grade 5 titanium case sports a 18 carat gold bezel, which is available in a limited edition of 100.
For a diver serious about diving, a Corum Admiral's Cup Seafender 48 Deep Dive, won't leave you high and dry.

Romain Jerome Only Watch 2011 Dial Extracted from Rock of Monaco

Romain Jerome Rock the Rock DNA

Romain Jerome presents Rock the Rock DNA timepiece at the Only Watch Auction held by Antiquorium next month in Monaco to raise funds for research into Duchenne Muscular Dystrophy. The rocky surface of the dial surrounded by a Black matte ceramic Bezel is actually crafted from rock taken from the ancient part of Monaco known as the "Rock of Monaco" .  The "Rock of Monaco" is a giant 459 foot Monolith jutting into the Mediterranean sea on which sits the "Old Town" of Monaco - not far from the Prince's palace.  The dial was extracted from the west cliff of the Monaco rock for the Only Watch Auction on February 10th ,2011 by  Philippe Mondielli, geologist and scientific director of the Prince Albert II of Foundation and Luc Pettavino, President of the Monaco Association Against Muscular Dystrophy.

 Red lines of Latitude and Longitude on the rock dial and small seconds hand intersect at the Principality of Monaco. The Red line of Longitude extend from dial to black rolled-edge alcantara strap. Beneath the rock dial within a 46mm PVD black case beats a Caliber C22RJ51- Automatic Mechanical  movement with a power reserve of 42 hours. The sides of the case are crafted from black satin-finished PVD-coated steel complimented by the same material on the lugs and lug inserts.  The paws are crafted from highly resilient black ceramic and titanium screws and the crown is comprised of black PVD coated steel with rubber.. 

On the case back is a Rock the Rock engraving.  This watch is a Limited Edition of One, and part of Romain Jerome's DNA collection.

Gold Stands the Test of Time

I am getting quite dizzy from all the see sawing occurring in the stock market, and the talk around the water cooler is gold. Gold! Gold! GOLD!
"So how much do you think the Kruger Rands ,I bought a couple of years ago, go for?"
or "I should have bought gold instead of Fannie Mae shares".


With gold prices soaring, gold actually makes money for you by simply being gold. Aside from the vast uses of gold in electronics,  aeronautics, aesthetics e.t.c, the use of gold for making watches cases has been around for centuries.
So if you don't want your gold just sitting around being gold then purchase a luxury gold watch.  With a luxury gold watch, you got the gold and you got the function.  I would suggest, if you are looking into purchasing a gold watch, purchase a gold watch with a mechanical movement.
In higher end gold watches such as  Blancpain Men's 18k rose gold case (see right), the mechanical movement within the gold watch case adds to the watches value making the watch, well, timeless. (for the record -Blancpain has never manufactured a quartz watch.).

Another property that adds value to the watch, is the level of complication.  This Blancpain timepiece is a chronograph which adds to its desirability.  Another complication ,which heightens the value in high end watches, is a perpetual calender.  The reason is in the complexity of the craftsmanship compounded by the huge number of additional working parts.  One of the most coveted perpetual calenders is the Royal Oak Men's Perpetual Calender.  The watch is 23% off the list price at THE WATCHERY, available for $95,000.  The 18k brushed rose gold and bracelets adds its weight in gold, but it's the exceptional movement which adds to the price.  In addition to the perpetual calender, this watch is a limited edition timepiece.  Thus anytime you purchase a limited edition of exceptional quality, you know the time piece is a collectors item and has a high resale value.  Not only is the timepiece limited edition, its limited edition is within the Audemars Piguet Royal Oak collection. Unveiled in 1972 and distinctive by its 8 sided bezel, this collection has a large following of collectors.
This timepiece also has a moon phase, a skeletonized watch face  (the movement of the watch is visible beneath the dials).  In addition, day, date, month, leap year - functions of the perpetual calender are displayed via subdials all add to the watches worth.
 To invest in gold in times of economic uncertainty is wise, to invest in gold high end complicated mechanical luxury watches is even wiser.

The Striking Breguet Réveil Musical Only Watch 2011

Breguet has unveiled a touching timepiece for the Only Watch Auction to be held this September at Monaco Yacht Show to raise charity for the research of Duchenne Muscular Dystrophy.  A child upon the dial face reaches to grasp the hand of an adult. Breguet cites the significance of this gesture as a symbol of inter-generational solidarity and support for research on Duchenne Muscular Dystrophy. This watch is based on Breguet's newest model of its Classique Complications Collection.
A ring of musical notes upon an elegantly engraved musical stave surround the 48mm 18 carat white  gold watch case hinting at a song.  The song "castle in the sky" emanates from the watch via a unique patented music box mechanism, either on demand or at a preset time. A push button at the 10 'o'clock position starts the music.  This model is based on Breguet's new self-winding movement incorporating a silicon escapement with a Breguet balance-spring. The Réveil Musical timepiece houses a ingenious patented musical mechanism.
A disc baring pins replaces the traditional music-box cylinder and alternately acts on the 15 metal teeth of the comb. A Liquidmetal® membrane engine-turned by hand amplifies the frequencies required to emit the tune.

  During the song, the dial turns a complete 360 degrees. A 55 hour power reserve, displayed in vivid blue via an aperture at the 3 'o'clock position indicates if the song will play.  If not enough power is available, the song will not begin.  The song , not only serves an entertainment function, but also serves as an alarm.  To determine whether the alarm is on or off, one only has to glance at a discrete round aperture between the 9 and 10 'clock. The most touching aspect of the watch is the rotating hand-gouilloche dial engraved with the image of a boy stretching out his hand to meet the hand of the adult on the flange. 
Blued steel hollow moon tipped hands display the time, while a delicately carved Treble Clef serves as a counter balance to the seconds hand. 
The Breguet Réveil Musical Only Watch 2011 is powered by a mechanical self-winding movement Calibre 0900 and water resistant to 30 meters. The watch is numbered and bares the Breguet signature as well as the inscription "piece unique" on the case back. 

Vacheron Constantin on Madison and 64th, New York, NY

on June 23rd, 2011, Vacheron Constantin  arrived in New York, and if you don't believe me just check out the tell tale signs of the yellow cabs, blinking walk sign ... and "oh Yes" how could I forget - the street sign above the One Way sign reading "Madison Avenue".  Yes! Vacheron Constantin has definitely come to New York.

For this momentous occasion - this is the first boutique Vacheron Constantin has opened in USA - the 256 year old company - is selling an exclusive Overseas Chronograph Perpetual Calendar “New York”. The dial, of course, is in the American Red, white and blue colors, looking as busy as rush hour in New York.  It is quite intriguing that Vacheron Constantin opted, for the first time, to add a perpetual complication to its chronograph function within its stainless steel 42mm Overseas case.
Vacheron Constantin obviously wanted to make a big impression on a big city.   A Perpetual calender complication  adds many components to the movement, as the calender accounts for the differing lengths of the months as well as leap years. This watch contains 228 parts and oscillates at 21,600 vph.  Most perpetual calenders need no adjustments until the year 2100.  (Remember to tell that to the great grand kids), unless of course the power reserve of 40 hours diminish.  A 48 month counter with a leap-year indication keeps one up to date.  On the dark blue sun ray satin finished dial, 12 applied trapezoid hour-markers in 18K white gold coated with white luminescent material enable excellent read out in dim conditions. A sub dial at 6 o’clock position accounts for the seconds accompanied ,in the same sub dial, by a moon phase display. The dial is protected by scratch-resistant sapphire crystal, coated on the inside with anti-reflective treatment.  In addition, this watch is quite protected from the hustle and bustle of New York, with its 150 meter water resistance - in case one is caught in a heavy rainstorm or gets splashed at the curb by a careening yellow cab through a melting mound of snow. A soft iron cage surrounding the movement protects the watch from wandering magnetic fields.  (truthfully I must do more research into the anti-magnetic properties of a watch)
On the screw down case back emblazoned with a sea vessel ( found on all "Overseas" collections), the number of the watch out of 20, is depicted.  This watch is limited to just 20 pieces.  In addition the location of the new Vacheron Constantin Boutique " Madison and 64th"  is clearly marked on the dial.

A hand-stitched, saddle finished, large squale-scales strap in dark blue Mississippiensis alligator leather with a red leather inner shell completes the "American" look.  Costing $57,900.00, the watch is securely fixed around the wrist with a stainless steel triple-blade folding clasp sporting double security with buttons and Vacheron Constantin's polished half Maltese cross.

Omega Unveils Seamaster 1948 Co Axiel "London 2012" Limited Edition

To Commemorate Omega's 80th year of Olympic timekeeping come summer 2012, Omega unveils the Omega Seamaster 1948 Co- Axiel "London 2012" Limited Edition, exactly the year to the date before the opening ceremony of the London 2012 Olympics. London 2012 will mark the 25th time Omega is named the Official Olympic Timekeeper. Omega's first Olympic timekeeping year was back in Los Angeles 1932. Omega kept time using its chronographs and stop-watches developed by its subsidiary Lemania. Omega's use of its 1948 Seamaster to commemorate the Olympic London 2012 is by know means a coincidence: 1948 marked  the debut of the Seamaster and it the last time London hosted the Olympics. Thus it stand to reason this watch will only be available in limited edition of 1,948 pieces.

Seamaster Professional 300m Vancouver 2010 Olympics Watch

In 2012 the demand for timekeeping precision is even greater with Omega's increasing ability to mark the time in smaller and smaller increments. In addition, Omega is responsible for compiling the data and statistics of the games and the hiring of expert data processing professionals. The highly efficient time keeping techniques of Omega has come a long way from the 1948 Olympics when Omega introduced the  "Magic Eye" - a photo finish camera Omega pioneered for sports. 

No sign of the London 2012 Olympics mark the dial of the Omega Seamaster 1948 Co Axiel "London 2012" , as in previous years-see inset, which may disappoint some who were expecting to see Olympic Colored  Numbers and the interlocking Olympic circles.  However, as you can see the Olympic London 2012 logo is emblazoned on the case back on a yellow gold disc looking very much like an Olympic gold medal.  The watch itself is the picture of elegance - a fine commemoration piece rather than a rugged portrayal of sports.

  Within its 39mm polished and brushed stainless steel case, is an Omega Caliber 2202 with a Co- Axiel escapement (now a mainstay on all new Omega timepieces) on three levels and a free sprung-balance.  The movement of the timepiece has undergone rigorous testing and consequently awarded the title of chronometer.  A polished stainless steel bezel frames a opaline silver dial marked by a white gold vintage Omega logo, and a small seconds dial at the 6 'o'clock position bringing a touch of blue to its face .  Four white gold bold Arabic Numerals mark the 3, 6, 9 & 12 dial positions while slender hour indicators mark the rest.  Polished Stainless Steel Lugs hold a leather strap in place, which closes via a vintage polished stainless buckle. 

This latest edition to Omega's longstanding and historic contribution to the Olympic Games is a fine example of the brevity of  timekeeping tradition without being blinded by ribbons and frills.