Tuesday, June 8, 2010

Father Needs a Watch

There is nothing like a proud Dad wearing a watch he got for Father's Day. Forget about ties, LED flashlights, weird obscure tools, socks, a key chain from Niagara Falls. Get him a watch. A watch he will love. One that will befit his personality, hobbies and image.

If Dad always wears a suit - even on the weekend, then a vibrant yellow sporty watch probably will not be the best idea. You need a watch crafted from a solid metal like gold, platinum, steel or a combination. If dad hates clutter, he would want a watch with a simple dial without subdials. If you have run into some money then add a complication like a tourbillon or perpetual calender.
Excellent watches for "no nonsense, clutter hating Dad's", would be Movado's (really affordable and instantly recognizable). The Museum Collection have completely bare dials with only a gold shimmering dot at the 12 'o'clock. The "dot at the top" watch face is for a determined person who always has is goal in sight. If Dad is that sort than peruse through the large range of Movado men's watches at THE WATCHERY.

Okay now what if Dad is the "not so serious type". Yes he has embarrassed you more than once in front of your friends. Like the time he jumped fully clothed into the pool during your pool party. OMG, you could have died, or the time he came to "take your Dad to school day" with two different pairs of socks or the time he forgot about an egg he was boiling (and this is the exact reason why mom hates him in the kitchen) until the egg actually exploded onto the ceiling.
Well Dad is full of fun and you love him to bits, and that's why you have saved up quite a bit of dough to get him the best Father's Day gift ever. I suggest a Corum Bubble. Some Corum dials are quite hair raising: Skulls, bats, evil dark things and such, but that's up to you - you know Dad best. But the domed bubble covering the dial adds a sense of fun to ones image. Besides Corum is an excellent brand. Now if Dad loves to boat - even gets up 4am on Sunday then the Corum Admiral Cup is perfect. In this collection Nautical Flags emblazon the dial or bezel (depending on the watch), and you could almost smell the slightly salty slightly fishy smell of the ocean and feel the fine spray against your cheek.

What about a sporty Dad? One who loves the vroom of racing cars careening round tight bends. Well then the options are endless. I will guide you through a few of them. Tag Heuer is renowned for its Formula 1 Collection. The energy of this collection is palpable. Another great choice which has always reminded me of revved up monster trucks - and if Dad likes big machines, he will go gaga over this collection - Zenith Men's Defy Xtreme. These watches run upwards of $10,000 and deftly fuse titanium and rubber. Some harbor mind boggling tourbillons. I am telling you this, if you get Dad a Zenith Men's Defy Xtreme this year, next year Dad will be happy with his pair of socks, because giving Dad a Defy Xtreme is giving Dad a watch for life. Another excellent sporty watch is a Tissot T-touch, very gadgety and technologically advanced.

If Dad still drives his old clunker from the 1970's and has Mom mend his socks than don't go spending a fortune on his watch. Seiko is an excellent brand with really affordable long lasting watches. Available in a wide range of styles, you are sure to pick out the perfect watch for Dad.

Stop your "high powered jet setting CEO Dad" in his tracks with a Girard-Perregaux World Timer WW.TC Perpetual Calender. This beaut tracks the time of countless cities all over the world, even indicating night or day. If Dad sits in the pilot seat rather than business class then a Breitling Men's Cockpit is the obvious choice. If Dad is in the military (and I salute him) then he will absolutely love the IWC Pilot's Watch Double Chronograph Edition Top Gun or a watch from the U-Boat Collection. One thing about U-boat is its dial is highly discernible in adverse conditions even in the flat light beneath the ocean.

Before you spend the money, strike up a conversation with Dad. Steer it towards watches and see what he says. You never know, maybe he has been yearning for a Cartier Santos, Audemars Piguet Royal Oak or a Concord Delirium. Whatever the watch, you know where to get it - THE WATCHERY, because at THE WATCHERY our watches are priced way below the MSRP so you and Dad get more watch for your money.

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