Tuesday, October 28, 2008

The Watch Avenue. A new virtual world luxury watch website

I have just completed my tour of the www. thewatchavenue. com. A completely new Virtual Luxury Watch World; a project affiliated with media partners Le Monde and The New York times. Nothing quite like this has been achieved in the luxury watch world. The graphics are superb and must have cost a nice little bundle and the outcome is dazzling. The website is exceptionally easy to use and chock a block full of well categorized information. A lovely lady in a charming Afrikaans accent (I think, although it took me a while to place the accent) stares intently at the New York Times and then welcomes the visitor to the World of Luxury Watches . The navigation is extremely simple and entertaining. This project is in its infancy as only a small handful of watches have taken part in this new exciting endeavor.

The visitor can explore exquisite virtual boutiques from Vacheron Constantin, Audemars Piaget to Hublot and Raymond Weil where a watch selector is at hand. Corum boutique is opening next October and an imminent boutique opening is expected for Tag Heuer. Each boutique has a different individual greeting the visitor.
One gets a personal feeling when entering this site. Even the "Watchmaking School of Geneva" has a personable professor answering questions about watches. In addition, one can even visit the Tag Heuer Museum. I am curious to see which luxury watch companies and periodicals will become affiliated with this new project.

Let me know what you think.

Corum, Vacheron Constantin, Audemars Piguet, Hublot and Raymond Weil are all available at www.thewatchery.com for a fraction of the List Price... and now just in time for Halloween, The Watchery has reduced the Watch prices an additional 5% to 50%. Kind of freaky if you think about it.

1 comment:

Ed said...

The watch lady is very HOT!