Tuesday, July 15, 2008
Tag Heuer at the races.
Two race cars are wheel to wheel, speeding towards the finish line - the checkered flag. The difference is to the 10,000th of a second, and Tag Heuer's precision timekeeping has named a winner. From 100th of a second in 1916 to a mere 10,000th of a second in this year's Indy 500, Tag Heuer has taken the art of keeping time to a new level. Tag Heuer has produced some of the most innovative time pieces associated with the world of Motor Sports. It comes as no surprise that Tag Heuer has embarked on a remarkable voyage to find the best driver in the world. This is no easy endeavor; however, Tag Heuer is ready for the challenge.
Tag Heuer has hand picked a jury of ex-drivers, team principles, race promoters and journalists to formulate a method to judge and analyze race results on a weekly basis.
Every Monday, these results will be validated by a panel of 8 international motor racing experts. Tag Heuer has selected five categories: Formula One, GP2, Indycar, NASCAR and the World Rally Championship. Taking in account the results of each event, points will be awarded to the first five five finishers. Additional points will be awarded for the fastest lap or the winner of the most legs in the Rally event.
At the end of the year, the driver with the most points will be awarded the Tag Heuer Racing Award.