Speculation has run wild with the Tag Heuer brand ever since they announced their foray into the mobile phone market. When Tag Heuer’s promotional teaser promised a phone made of stainless steel that would be “similar to Tag Heuer watches” it inspired a number of mockups that sought to anticipate how all of the functionality of modern mobile phones—including texting and .mp3 capability—could fit into a standard Tag watch case.
The Dialaphone mockup became the most popular, and you can see why. The Dick Tracy imagery it evokes is undeniably compelling:
Source articles: http://www.dialaphone.co.uk/blog/?p=103