A Rotary For The 21st Century

Did you grow up with a rotary telephone? Whether you entered adolescence with a candlestick phone or your own personal cell, you surely know what we are talking about. The phone with the finger dial is such a ubiquitous image, everyone has seen one in the movies if not in person. If you are new to the world of luxury watches however, you might not recognize the brand Rotary Watches Ltd. Let us tell you that you should.

Predating the traditional rotary phone by at least 10 years, Rotary Watches was founded in the late 19th century in La Chaux-de-Fonds, Switzerland. After tapping into a lucrative market in Great Britain, Rotary became the official watchmaker for the British Army in 1940. Today the brand is still wildly popular and has since permanently relocated its head office to the United Kingdom.

We have dozens of new Rotary models waiting for you at The Watchery. If what you seek lies between modern style and a classic lineage, the Rotary Evolution TZ3 is absolutely perfect. Unlike other mens watches, the Evolution series features a dependable textured rubber strap but with a rose gold case and hands, removing any doubt of the a reputable designer behind the watch.